MIG Acquires Golden Bytes

Mobile Interactive Group (MIG) has completed its latest acquisition, snapping up technology, marketing and services company Golden Bytes International, together with its operations in the Netherlands and Belgium. Golden Bytes was acquired organically through existing funds, for an undisclosed sum.

Golden Bytes launched in 1999 and was one of the first mobile services businesses in Europe. The company has traditionally operated a number of significant mobile technology platforms for customers in the Netherlands and Belgium, in the areas of SMS, MMS and IVR.

The acquisition will see GB adopt the MIG brand, and will enable MIG to offer its services and technology, including the development of mobile internet sites and apps, user experience design, loyalty and digital builds, mobile marketing and advertising, and mCommerce, to existing GB clients, as well as new clients in the near future. 

An investment in strengthening local sales and marketing, technical and operational support has been incorporated into the deal, to enable the smooth integration of MIG’s global technology platforms and services and to allow the business to further expand into other European markets.

“As part of our extensive international expansion plans, MIG specifically targeted Golden Bytes to give the business further reach, extending our global footprint to cover the UK, US, Australia and now Europe,” says MIG CEO, Barry Houlihan. “The combination of knowledge, experience, services and technology will deliver greater value and more engaging experiences to customers utilising our platforms, and will contribute significantly to our margin and revenue growth internationally.”

Houlihan adds that the two companies’ teams have already integrated well, and says the agreement has already opened up some exciting conversations with new and existing clients. “We look forward to working as one over the coming years and increasing our activities in Europe,” says Houlihan. “The deal will help to increase our consolidated revenues to £100m for 2011.”