MIG App Shows Real Talent

David Murphy

Mobile Interactive Group (MIG) says the free iPhone App it created for ITV1’s ‘Britain’s Got Talent’ show has been an immediate success, jumping to the top of the iTunes app charts in a matter of days. Britain’s Got Talent is one of the UK’s most popular TV shows. The app produced by talkbackThames digital in collaboration with MIG, launched on Thursday 15 April. It was created by MIG company Kilrush Application Studios (KAS), designed for iPhone and iPod touch users who are avid fans of the show and is available for free via the App store. In the four days after its launch, the app was downloaded 200,000 times.

The Britain’s Got Talent app enables viewers to watch the latest videos and access exclusive back stage footage; keep up to date with breaking news, gossip and hot stories; browse photo galleries of the acts and judges, and rate and share them with friends and family; and participate directly with ITV2’s ‘Britain’s Got More Talent’ show during live episodes. Additionally, the app has been integrated with social networking sites Facebook and Twitter to allow fans to explore and share content on the move and is accessible 24/7.

The App has been monetised through integrated sponsorship packages, with Domino’s Pizza taking lead sponsorship, enabling viewers to order pizza and have it delivered directly to their door via the app. All mobile advertising is powered via 4th Screen Advertising’s ad serving platform, Mpression.