Mobile Interactive Group (MIG) has announced a consolidation, upgrade and rebranding of its proprietary technology to one global platform called mVoy. The platform incorporates multiple tools, products and technologies to enable brands to interact with consumers via the mobile channel.

mVoy Publish is a tool to design, build, manage and host mobile websites and apps, including fully transactional mCommerce services. MIG says it is the most powerful and intuitive product in the marketplace, and is available to licence globally, and also, as a fully managed service. mVoy Publish integrates mobile into other communications channels such as SMS and social media. 

mVoy Communicate is a flexible, web-based tool enabling brands and enterprises to build and manage inbound and outbound mobile marketing campaigns, such as sales promotions and content alerts, via SMS, email and social media channels.  mVoy Communicate integrates into an existing CRM system through full API connections, and is available to licence globally, and also as a fully managed service. 

mVoy Engage provides media, broadcast and entertainment companies with a toolset to power social interactive formats and services to viewers. Formats and services range from high capacity, real-time SMS voting and competitions with participation TV shows through multiple platforms and devices, including smartphones, Facebook, PC and mobile web. Additionally mVoy Engage can power both free-to-consumer and paid-for interactions via Premium SMS (PSMS), iTunes and Facebook Credits. Offered globally as a fully managed service, mVoy Engage is accessible via app, mobile internet, online and social networks.

mVoy Connect provides broadcasters, mobile network operators (MNOs), social networks and others with mobile messaging, billing and payment solutions.  MIG says it is the fastest SMS gateway in the industry, and provides direct to MNO billing. It is simple to use and integrates into other third party platforms. The mVoy Connect technology is capable of processing in excess of 12,000 messages per second, and is available as a fully managed service.

“In today’s complex mobile value chain, we wanted to simplify MIG’s offering, and make it easier for our clients, partners and the industry at large, to understand how MIG’s technology enables global businesses to interact and engage via mobile with one trusted partner,” says MIG CEO and founder, Barry Houlihan. “MIG’s mVoy technology platform is available globally, giving us the flexibility required to respond to our clients ever changing requirements and locations. The individual products, Publish, Communicate, Engage and Connect, provide our clients with a fully integrated toolset to utilise the mobile channel to raise brand awareness, drive customer acquisition and retention, manage and deliver complex mCRM campaigns, manage mobile payments and increase ROI.”