Mobile Interactive Group (MIG) has revealed that it provided a range of interactive services for the BRITs 2007, which took place last Wednesday in London.

2007 saw a return to a live televised broadcast of The BRIT Awards, organised by British record industry body the BPI and hosted by Russell Brand. The awards featured a live vote, utilising MIGs award-winning high capacity voting system, VoteWinner, which recorded 120,000 votes on the night, crowning Take Thats Patience as the winner of the British Single category.

MIGs mobile video production team produced an extensive selection of video content for O2 and the BPI, which included exclusive video footage. Working with the BRITs archive, MIG produced a series of themed highlights from the last 20 years. MIG also shot and produced exclusive made-for-mobile red carpet interviews with some of the stars attending the event, including Oasis, Jamelia and Lily Allen.

On the night, MIG also captured the live show, direct off air, then edited, encoded and delivered mobile highlights to O2 to be offered exclusively to their customers.

“The evening was a big success for the BPI says MIG Managing Director
Barry Houlihan. Mobile is now a central part of the BRITs experience and the live vote has helped to add a fantastic interactive element for the viewers at home. Our mobile production team delivered a great interactive experience on the night. This was a real production challenge and I am delighted with how the team delivered.

BPI Chairman Peter Jamieson adds: 

With the current success of British music both at home and overseas, it was especially important to have a live and interactive aspect to this years BRITs. We always look to innovate and improve the show for those watching at home – the live public vote for Best British Single on the night certainly delivered on that front and MIG proved to be the perfect partners.”