MIG Partners with SinglePoint for US Push

Mobile messaging services provider SinglePoint has formed a partnership with Mobile Interactive Group (MIG), the multimedia mobile interactive services provider, to offer an enhanced suite of mobile marketing applications, and platforms, for content providers looking to reach more than 230 million wireless subscribers in the United States through interactive television mobile campaigns.
The partnership enables SinglePoint to utilise a number of MIGs mobile technology platforms in the US, including MIGs award-winning high-speed premium SMS voting platform VoteWinner, which processes 2,000 messages per second.  VoteWinner received the Best SMS and MMS Network Infrastructure award at the Global Messaging Awards in May 2006.
SinglePoint will also utilise MIGs InstantWinner application, which is an iTV platform specifically designed to increase viewer participation by delivering highly targeted messages to campaign players. Additionally, SinglePoint will integrate MIGs Mobile Interactive Delivery Application Solution (MIDAS) into its iTV suite of applications. MIDAS is used by some of the UKs leading broadcasters and production companies, including FremantleMedia, Endemol, Celador and broadcast network ITV, to process mass participation competitions, quizzes and alerts services. MIG chose SinglePoint as the most logical and practical partner for extending its services and client offerings into the US. SinglePoints high capacity system continues to power some of the largest iTV campaigns in the industry, and the MIG suite of applications is further enhanced by the SinglePoint platform because of its reliability, scalability and direct connectivity to 230 million wireless customers. SinglePoints proprietary messaging technology is certified at the two largest carriers in the US for high capacity iTV traffic, and can process upwards of 5,000 messages per second. The strong pairing of MIG and SinglePoint provides a complementary offering that will further broaden the appeal of interactive television programming for studios and producers looking to expand into this lucrative market.
SinglePoint is among the top mobile message connectivity solutions providers in the US, and a perfect partner for our clients who are looking to expand their mobile marketing campaigns into the US says MIG Founder and MD Barry Houlihan. This partnership will enable SinglePoint and MIG to offer world class mass participation mobile technology and messaging services to one of the fastest growing mobile interactive markets in the world.
Doug Busk, VP of Industry Relations at SinglePoint adds:
MIGs applications and mobile marketing platforms, combined with SinglePoints content delivery access to hundreds of millions of wireless subscribers across all the major US carriers, is an extremely powerful proposition for companies looking to launch new mobile marketing campaigns.
The partnership between the two companies will also include support for custom mobile marketing solutions development. To this end, MIG will provide a suite of tools to create, enhance, and administer mobile interactive campaigns for television, advertising, marketing and mobile brand extension. SinglePoint and MIG will supply these platforms in one, streamlined architecture for simplicity of use, cost efficiency, quick turnaround to market, online reporting, campaign building and message processing and delivery.

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