MIG has partnered with with social TV specialist zeebox, to integrate its Engage payment and voting solution into zeeboxs app. zeebox is a second-screen app which enables TV viewers to socially interact with each other, access TV programme information, and buy what they see on screen.
“zeebox have an innovative approach that is revolutionising the way viewers consume content related to television,” says Barry Houlihan, general manager, MIG. “The integration with Engage adds new potential, creating social engagement revenue streams on platforms such as Facebook, iTunes and global MNOs (Mobile Network Operators), for both themselves and their broadcast partners, whilst further enhancing the viewer’s immersive experience from the virtual couch.” 
zeebox is currently available for iOS in the UK – according to the company, an Android app and global release will follow shortly.
