Masterclassing Connect

MIG Smashes SMS Voting Record

David Murphy

Mobile Interactive Group (MIG)  says it has set a new record in UK SMS
voting achieving a peak of over 2,000 SMS votes per second across its
award-winning voting platform, VoteWinner, during the grand final of
The X Factor, which was held on Saturday 16 December 2006. The figure tops the previous record of 1,600 SMS votes per second, achieved the previous year.

MIG was appointed by FremantleMedia Licensing Worldwide (FLW), the
licensing division of FremantleMedia, the licensor of The X Factor, to
manage the SMS voting for a second year running in 2006. MIG was also
responsible for delivering the pin code facility that allowed voters to
download the exclusive MP3 track for the winning song, A Moment Like
This, sung by winner Leona Lewis, the first ever female winner of The
X Factor. The single was downloaded in excess of 60,000 times on the
night - recording an increase of over 50% on 2005. In addition, MIG
produced live and specially recorded mobile video clips from the show
for distribution via the 3 network and the ITV mobile portal.

We have been very pleased with the performance of our technology
throughout the series says MIG Managing Director, Barry Houlihan.
Were especially delighted with breaking the record, which we set last
year, for peak performance of our voting system on the night of the
final, and I am also delighted with the way our team managed the entire
range of services.

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