MIG Strengthens Advisory Team

Mobile Interactive Group has announced the appointment three new strategic advisers. Peter Parmenter, business development, EA Mobile EMEA will advise on MIG’s OEM and international business development strategy and digital entertainment trends. Susie Moore, head of brand at O2, will provide guidance on brand, marketing and communication strategy for MIG’s agency businesses. And Paul Wright, former director of sales at Sky Digital Media, will consult on global mobile advertising strategy. They join James Booth, co founder of online and digital marketing solutions provider Tangozebra and now founder of Rockabox Media, and Simon Guild, ex-MTV Europe, who joined MIG’s advisory team in 2008.

“Peter, Susie and Paul are extremely well respected figure heads in the wireless media entertainment industry, brand and marketing, and advertising space,” says MIG CEO and founder, Barry Houlihan. “Their unrivalled knowledge will help shape and accelerate MIG’s growth by consulting on our best approach to new markets, providing insights on marketing initiatives and help to further shape our commercial strategy as MIG continues to increase its global footprint.”