MIG Takes a Gamble

Integrated mobile solutions provider Mobile Interactive Group (MIG) has signed a preferred supplier agreement to offer high-speed premium SMS and WAP billing solutions to the UK mobile gambling company, Probability plc. In addition, Probability has engaged MIGs sister company, 4th Screen Advertising, to help develop and execute its mobile advertising strategy, as PGC seeks to build critical mass in the UK and European market.
The deal will see Probability invest six figure budgets with 4th Screen Advertising, who will work closely with Probabilitys own marketing team to ensure the campaigns continually deliver ROI.
Early campaigns through 4th Screen Advertising have been extremely positive says Probability CEO Charles Cohe. On the strength of this, we will be investing significantly in this exciting new channel, particularly to launch new services. The experience we are developing now will put us in an even stronger position in September when the new Gambling Act liberalises the advertising of gambling services such as ours across all media.
MIG MD Barry Houlihan adds:
We are delighted to be able to offer Probability a range of billing products to help provide end users with a much better experience. I am especially pleased that we have been able to create a highly valuable new marketing channel for Probability working with our sister company 4th Screen advertising.

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