MIG Takes Full Control of Jigsaw

Mobile Interactive Group (MIG) has bought the 44 per cent of digital technology agency, Digital Jigsaw, that it didn’t already own.

Digital Jigsaw was founded in March 2007 by Dominic Murray, Steve King and Simon Smith. Its clients include Vodafone, PlayStation and PepsiCo. MIG already owned 56 per cent of the company, and has now acquired it in full.

MIG says that Digital Jigsaw will be integrated into the parent and main operating company to support the increasing demand for strategic digital, social and application development work globally. This division will facilitate all creative strategy, technical project management, digital application development, social media product strategy and strategic client services, in which MIG’s global mobile technology platform mVoy will be offered in parallel.

“Our acquisition of the remaining interests in Digital Jigsaw reflects our commitment to supporting the needs of our clients,” says MIG CEO and founder, Barry Houlihan. “We are seeing an increased demand from customers for digital, social and application development to support our core global mobile technology platform mVoy, and we strongly believe that aligning our technology capabilities with our creativity and innovation gives us the flexibility to better serve our clients’ growing, complex, strategic requirements.”