MIG Takes Natmag Titles Mobile

The National Magazine Company (NatMag) and integrated mobile and digital technology business Mobile Interactive Group (MIG) have announced a partnership which sees the design, development and build of the publisher’s first ever mobile internet sites for Company and Men’s Health magazines, with more brands to follow.

Natmag will also be working with MIG’s mobile ad agency, 4th Screen Advertising,  to monetise content through the delivery of targeted ‘rich media’ mobile advertising.  All mobile advertising will be powered by 4th Screen’s ad serving platform, Mpression.

Driving brand engagement, encouraging interaction and data collection is key to the new mobile internet sites for both Company and Men’s Health. Users will be able to enter competitions; sign up for newsletters; order subscriptions with ‘click to call’ payment functionality and access content for free on mobile-optimised sites.

The Company mobile internet site launched earlier this month and the site for Men’s Health is expected to launch in early May. Other brands in NatMag’s extensive portfolio of magazines and websites will follow over the coming months. 
“Following a significant increase in traffic numbers to our websites via mobile devices, we identified a need to develop our internet sites so that they were not only optimised for mobile, but that our customers were getting the best service and experience possible,” says Sharon Douglas, Natmag’s group circulation and marketing director. “We are delighted to be partnering with Mobile Interactive Group (MIG) on this project, which is part of NatMag’s overall business plan to develop branded content across multiple platforms.”