Mobile Interactive Group (MIG) has unveiled its new Interactive Broadcast Platform (IBP). It offers live voting and polling; multiple options to buy via a Credit Based Payment System; real-time credit balance function; social media integration; the ability to watch live and view highlights; real-time opening and closing of all campaigns; and integration with all third-party voting systems. Satellite broadcaster BSkyB has signed up to the platform for its new reality TV show, Got to Dance.

Different broadcasters will run different campaigns, and MIG says its IBP can accommodate various price points to suit specific requirements. All communications are delivered via SSL (Secure Socket Layer), encrypted APIs to ensure user security. MIG offers the platform as a fully managed service or as an SDK.

“This new platform, which enables a host of interactivity, transforms the future of participation TV,” says MIG CEO, Barry Houlihan. “Consumers now watch TV with a connected device close to hand, making this new experience really relevant, fun and easy to use. Our platform is available across a range of smartphone app stores, mobile web and traditional web, putting viewer interactivity via mobile firmly back on the agenda… Interest and demand from our customers is already huge.”

PhonepayPlus industry research indicates voting and other participation TV in the UK is worth £32m and that 29.4 per cent of the population has participated in some form of interactivity