Mobile Interactive Group (MIG) has been selected by the Irish Film & Television Academy (IFTA) to provide the mobile voting platform for the 4th Annual Irish Film and Television Awards. The Awards, which take place in Dublin on Friday 9 February, honour and celebrate Irish creativity, talent and achievement within the Irish and international film industry.
MIG will enable mobile voting for four categories: TV Personality of the Year; AIB Best Irish Film; Best International Actor; and Pantene Best International Actress. Film enthusiasts are invited to vote via mobile by texting the word WIN plus the name of their chosen winner to the shortcode 53345. Votes can also be cast online. Anyone who votes for the Awards will automatically be entered into a competition, run by the IFTA, to win a prize, specific to each category. Prizes include trips away, a Six Nations match in the UK, shopping trips, VIP tickets to the show, and more. Details about the nominations are available here.
MIG has previously powered the voting on many national TV shows including The X Factor, Im a Celebrity, Soap Star Super Star and Dancing on Ice.