Mobile Interactive Group (MIG) has announced a partnership with Skype that will see MIG run Skype’s new global, mobile website which launched in May this year, using MIG’s mobile platform, mVoy Publish.

Initially, the partnership will see MIG develop a full service mobile internet site that will detect the user’s handset and territory, and provide Skype’s 170m connected users worldwide with a tailored user experience, with relevant downloads, product information and support services, in local languages.

Users will be able to access similar content to that available on Skype.com. The site will also provide a seamless path for customers to download the Skype mobile app, enabling access to content, product information and  support if required.

“For many Skype users, their first experience of Skype will be on their mobile phone, so it was important that we give them a mobile browsing experience that helps them make the download process smooth and easy, and ultimately enhances their overall Skype experience,” says Linda Summers, director of product marketing for Skype. “We choose to partner with MIG because of their experience in working with leading brands on delivering high impact mobile experiences.”

MIG commercial director Matt Cockett says the company understands Skype’s objectives to grow their mobile base significantly over the next few years, and its need to capitalise on the number of consumers wishing to access Skype via their mobile device.

“As those customers come in, it is up to us to ensure they get the best user experience and convert into a new or become a more loyal existing user,” says Cockett. “In conjunction with MIG’s platform technology, we will be drawing on our vast knowledge in mobile-centric user experience and design to deliver the ultimate mobile experience to Skype’s global customer base.”