Software company, MikMak, has acquired ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub, a commerce network used by more than 40,000 of the world’s leading retailers and brands. CommerceHub acquired ChannelAdvisor late last year.

MikMak said the deal would strengthen the breadth and depth of its commerce insights, and enhance its professional services and customer support team with additional resources. It also marks the start of a strategic partnership between MikMak and CommerceHub. The transaction allows CommerceHub to focus on its solutions for marketplaces, drop shipping, retail media and digital marketing while partnering with MikMak to continue to serve mutual customers.

“To thrive in today’s market, brands need deeper global commerce insights with more advanced tools to measure and monitor success,” said Rachel Tipograph, Founder and CEO of MikMak. “Our aggressive roadmap helps solidify our market position as a global leader in eCommerce enablement and analytics. Over the past six months, we acquired the global commerce platform Swaven, introduced our most comprehensive offering to date, and brought to market a reliable and grounded way to measure cross-retailer Retail Media performance. The addition of ChannelAdvisor’s Shoppable Media and Brand Analytics client roster, technology and team further expands our capabilities to position our brand partners for long-term success in a constantly evolving and dynamic landscape.”

For existing MikMak brands, the acquisition offers access to richer data and a larger retail network through the platform, as well as an excellent customer support and professional services team. Additionally, brand partners gain access to accelerated growth, expertise and partner integrations in the consumer electronics, home improvement and automotive accessories categories on top of MikMak’s already strong presence in CPG, grocery, alcohol, beauty, personal care, pet care, home care and toy markets.

Following the completion of the transaction and initial integration, CommerceHub and MikMak are expecting to form a strategic partnership to enable the two companies to jointly sell various complementary offerings to deliver further value for the retailers and brands they serve.