Millennial Partners with Adsmovil

Millennial Media has partnered with Latin American mobile ad network Adsmovil to extend the reach of its platform in the region.

The deal will see Adsmovil commercialising Millennial Media’s mobile ad solutions in South America, Central America and Mexico.

“By partnering with Millennial Media, Adsmovil continues at the forefront of emerging trends in the Latin American mobile advertising industry,” said Adriana Cisneros de Griffin, vice chairman and director of strategy at Cisneros, Adsmovils parent company. “This partnership has great potential for all parties involved, presenting tremendous opportunities not only for Adsmovil and Millennial Media, but for all the advertising agencies and brands in the region as well.”