MM Awards

Millennial Rolls Out Bango Analytics

David Murphy

Mobile advertising company Millennial Media has integrated Bango mobile analytics into its Decktrade marketplace platform. Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, providing the precise measurement and insight needed to optimize campaigns and maximize ROI. The integration of Bango Analytics into the Decktrade platform enables any advertiser to add a Bango campaign tracking link to a campaign, thereby enabling accurate tracking of a variety of metrics including unique visitors, country, network and device.
This integration further solidifies our commitment to providing our clients and partners the best mobile measurement and analysis services, says Millennial Media SVP of Products and Marketing, Eric Eller. We are excited to add Bango Analytics to our growing list of third-party reporting and analytics partners. Our Decktrade customers will benefit from being able to leverage the response of each campaign to then reinvest where they see the strongest performance.
Aimed at advertisers who recognize the power of mobile media discovery, lead generation and conversion, Decktrade is a performance-based, self-service network for mobile advertising. The network features a simple-to-use auction environment and multiple tools to make sure customers and publishers derive maximum value from the marketplace.