Millennial Updates Android SDK

Mobile ad network Millennial Media has released an updated version of its software development kit (SDK) for Android, following its recent revelation that Android had surpassed iOS, and now accounts for more than 50 per cent of all smartphone impressions on its network.

Millennial says the Android 4.1 SDK will help developers take full advantage of the campaigns on its network yielding the highest CPMs, particularly those utilizing Full Page Video Ads.

The new release enables advertisers to create a quicker, smoother Full Page Video Ad experience, using cached video content. It also allows interactive elements to be displayed during Full Page Video Ad play, delivering a more engaging experience that yields a higher CPM. And it enables transparency for parts of Full Page Image Ads creating a more immersive ad experience.

In addition, the updated SDK simplifies integration of SDK code for use in conversion tracking and performance ads, delivering better fill rates and higher eCPM. And it allows XML layout as an alternative implementation of Millennial Media’s SDK.

You can get more information, and download the SDK, via Millennnial’s mmDev developer portal.