MindMatics Dances to the Right Tune

MindMatics has revealed that it was appointed by Digame Mobile to manage the SMS voting for the second Eurovision Dance Contest via its central platform in Munich. The competition took place in Glasgow on Saturday evening, with viewers from 14 European countries able to vote for their choice of winner via SMS or televoting. The competition was won by the Polish pair of Marcin Mroczek and Edyta Herbus.
The competition is organised by the European Broadcasting Union (EBU), and Digame Mobile is the contract partner for the execution of the technical services is.
Viewers had just 15 minutes to vote, with MindMatics expecting to receive up to 15,000 SMS votes per second during this time. Within two minutes the packaged results were forwarded to Digame mobiles pan-European platform in Cologne. Here, the votes from landline calls were added and converted into the corresponding number of points for each country, before being sent to the competition venue in Glasgow.

Large scale events like this always represent a particular challenge, says Steffen Ruppert, Vice President of Messaging and Interactive Services at MindMatics. Because of the large number of countries taking part, a fast and problem-free execution of the mass voting, along with technology capable of processing a high volume of SMS within seconds, reliable service partners and well established processes are prerequisites for success. We are therefore very pleased that we are able to support the EBU and Digame Mobile for the ninth time for the processing of international televoting.