MindMatics has revealed that it has once again been tasked with organising the SMS voting for the 54th Eurovision Song Contest,  the largest TV voting event in the world, which takes place this Saturday evening in Moscow. Over 100 million viewers are expected to watch the programme on TV. This will be the 12th time that MindMatics has been asked to organise the SMS voting for a European Broadcasting Union (EBU) event, as a partner to digame mobile.
A total of 42 nations are taking part in this years event. As was the case last year, the 2009 semi-finals have been divided into two groups of countries, with 37 nations battling it out for one of the 20 available places in the final. The first semi-final takes place today. As reigning titleholder, Russia has already qualified for the final, along with France, Spain, England and Germany as the largest participating countries.
In the final, viewers will have precisely 15 minutes following the final live performance to register their vote. MindMatics will then bundle all the SMS votes received from the respective countries and forward these to a pan-European voting platform provided by digame mobile in Cologne. There, the final result of the voting will be ascertained from all the SMS messages and calls registered, before being sent to Moscow and each participating country.
We are delighted that this year we are once again working with MindMatics AG as a cooperation partner for the Eurovision Song Contest, says digame mobile Managing Director, Werner Kltsch. For us, reliability is of prime importance, and MindMatics has already proved during previous joint events that it is more than capable of meeting our exceptionally high standards.