Embracer has entered into a $1.2 billion agreement to sell mobile developer Easybrain to digital entertainment company Miniclip.

Under the terms of the deal, Miniclip will acquire 100% of Easybrain from Embracer, with the transaction being fully paid in cash. The deal is expected to close in the early months of 2025.

The announcement was made as part of Embracer’s Q2 financial report, which revealed a decline in sales across all areas.

“This transaction transforms Embracer’s financial position and puts us in a stronger position to drive value,” said Embracer CEO Lars Wingefors.

“Easybrain has been an important part of the Embracer family for over three years, contributing to the strong value creation during this time.

“As Easybrain’s market is transforming, Miniclip is the right strategic buyer to enable the company to stay at the forefront of the ad-driven mobile game industry.”

Easybrain CEO Oleg Grushevich added: “Embracer has been a wonderful home for the Easybrain team – allowing us to focus on our business and grow in our unique way. We’re proud to have contributed to Embracer’s story and strength along the way.”

“Today, Easybrain starts a new chapter, and we are confident that joining forces with Miniclip will enable us to leverage new strengths and deliver even more enriching experiences for our players.”