Mobile content portal Mippin has announced the launch of video functionality for its global community of users, delivering the millions of clips referenced in RSS feeds to mobile data users worldwide.
The move comes as a result of a joint technology development between Refresh Mobile, the company behind Mippin, and blueapple.mobi, a direct-to-consumer mobile search and transcoding video delivery company offering support for popular internet media formats. The service will convert and distribute flash-based RSS video content of any publisher, from international publishing companies through to independent bloggers. The process will see video transcoded automatically to the .3gp mobile standard in real-time for viewing on users handsets.
Refresh Mobile says that almost any content hosted on the web will be made available, including some channel content previously unavailable for mobile. Videos will be available throughout Mippin wherever a clip is included by a publisher. The service will give users the ability to search and view video immediately on request, providing a choice of preview, streaming and download options.
Mippin prides itself in delivering perfectly formatted content for almost any device, so its great to offer pictures, text and now video in such high quality, says Robin Jewsbury, Co-founder and VP of Technology at Refresh Mobile. But were also thrilled to offer Mippin users a new way to discover video on mobile.
Recently passing its 10 millionth page view since launch and with growth accelerating sharply, the Mippin portal provides mobile web users with an extensive catalogue of content for mobile devices. With the inclusion of video, Mippin enhances the relationship between mobile web users and content publishers by delivering the full range of originally-published content. As with the rest of Mippin, features such as rating, sharing and uploading to social networking sites will be available for video too.
To deliver video for Mippin, Refresh Mobile partnered with blueapple.mobi, a leading direct-to-consumer mobile search and transcoding video delivery company offering support for popular internet media formats.