To promote the release of the sixth instalment of the Mission: Impossible film series, Mission: Impossible – Fallout, Paramount Pictures has teamed up with VR ad company OmniVirt to launch a 360° ad campaign.

The 360° video ad enables audiences to join Tom Cruise as he performs stunts. Viewers are placed next to Cruise as he pilots a helicopter and provides commentary on the experience alongside the film’s director, Christopher McQuarrie. The ad targets movie audiences across ‘relevant media sites’ in the form of display banner ad units that click to a full 360° video experience, as well as 360° pre-roll units.

“We continue to see top-tier film studios use 360° VR in their marketing efforts to help bring their story alive,” said Brad Phaisan, CEO of OmniVirt. “For the Mission: Impossible campaign, bringing viewers behind the scenes to see how stunts are performed using 360° video makes for a visceral, exciting experience. We’re thrilled to work with Paramount Pictures as it positions itself as an innovative leader in this kind of storytelling.”