Construction firm Mixamate, a UK-based supplier of mix-on-site concrete, has revealed that mobile traffic to its website has grown 175.4 per cent over the past year. 80 per cent of the mobile traffic comes from iOS devices. Android had a 10.7 per cent share, SymbianOS 4.2 per cent, BlackBerry 2.4 per cent, and other non-smartphone operating systems contributed 0.6 per cent of the traffic.

The iPhone was the most popular device, with a 59.5 per cent share of total mobile traffic. The iPad wasin second place with a 22.6 per cent share. The company says the findings highlight the increasing uptake of smartphones and tablets within the construction industry, a sector that employs more than 2m people.

“The Mixamate website has experienced significant gains in mobile traffic during the past 12 months,” says Mixamate managing director, Chris Smith. “This channel is becoming increasingly important to our industry, as site merchants and builders on site begin to look to their mobile devices to find materials quickly and easily. Going forward, we would expect to see mobile accounting for an even greater share of our total website traffic, and recently launched a dedicated mobile site to help customers find us on their mobile devices as easily as possible.”