Miyowa, which provides rich mobile instant messaging and entertainment services for communities, has revealed that its MoveMessenger platform is now Mobile Advertising Ready to provide brands and wireless operators with fully packaged Instant Messenger (IM) advertising services. The three main advertising features are Splash Screen, Dynamic tabs & pop-ups, and Virtual Buddy            
The MoveMessenger client interface can connect to all industry IM solutions and therefore enriches mobile IM by providing advertising features via the Miyowas MoveAd Gateway.
Capable of implementing advertising within its MoveMessenger Instant Messaging application, Miyowa provides an open and scalable solution that provides advertising monetisation features on both the client and server sides. To that purpose, Miyowa is connected to the major mobile advertising companies.
Miyowa continues to pioneer the mobile IM market and is the first to implement advertising within the MoveMessenger client says Stphane Hareng, VP of Marketing at Miyowa. As of now, operators and end users will be able to choose within the application between a paying or a free model, financed by advertising.
Miyowa delivers 17 mobile operators in the world with its mobile IM and entertainment services for communities.