mKhoj, which describes itself as the leading mobile advertising marketplace for the rest of the world, has announced its ability to power relevant mobile advertising, tailored to local languages, in 17 countries. The announcement means that brands can leverage mKhojs ad network to display ads in hundreds of languages, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu.

mKhoj says the new technology continues its commitment to provide the fastest character mapping for more than 600 mobile publishers. With UTF-8 encoding, mKhoj allows advertisers to increase the power of their mobile marketing by more effectively targeting their audience, and increases the monetization, as well as the value, of the publishers mobile properties through greater localization. When advertisers sign up, they can upload their mobile advertising in any local language and in any alphabet.
Empowering advertisers to speak to consumers in their native language enables them to make more personal connections with their target audiences, says Abhay Singhal, Head of Global Sales at mKhoj. This provides multinational advertisers (with) a more effective way to reach local audiences around the globe.