Mobile ad network mKhoj is rebranding as InMobi and launching in Europe. After a successful launch in the UK last quarter, InMobi is now live in France, Italy, Germany and Spain, and in 23 countries in total across Asia, Africa, the Middle East and Europe.
So far, our focus has been on the Asian and African mobile markets, says InMobi Founder and CEO, Naveen Tewari. Now that we have achieved scale there, we feel it is the right time to make the leap to the global stage, especially given the requests from our partners for strong advertising and monetization opportunities in Europe. In line with our entry into Europe, we are rebranding as InMobi to reinforce and simplify our service offering. InMobi not only speaks to our core offering, but also symbolizes our long-term goal of being a global player in mobile Internet advertising.
The company's first formal appearance as InMobi will be at the DigiDay Mobile trade show in New York during the week of 14 September 2009.