mkodo Powers Sky Bet iPhone Gambling Service

Sky Bet has announced the launch of its mobile betting service, optimised for iPhone, and powered by mobile marketing firm, mkodo.

“We are delighted to be working on some exciting new developments coming out with the Sky Bet iPhone Sportsbook,” says mkodos Mark Gibson. “The mkodo platform provides the ability to deep-link to optimised iPhone betting markets from banner ads on Sky Bets other mobile applications this makes the proposition very exciting from a targeted promotion and user-acquisition perspective.”

Sky Bet Mobile is accessible via No downloads are required.