MLOVE Japan announced as 2011 Event Concludes

As the MLOVE ConFestival 2011 drew to a close in Berlin Saturday, the organisers announced that a spin-off event is being planned for Japan. The Berlin event, held in an 18th Century castle near the German city, ran from June 29 to July 2. 

MLOVE, which describes itself as a “meetup for the IT avant-garde” saw presentations from a wide range of industry figures, including Thomas Goetz, the executive editor of Wired magazines, Grammy award-winning rapper Chamillionaire, and United Nations Foundations Adele Waugaman. 

“MLOVE shows its potential as an open innovation format where passionate participants become family to work even closer in sharing and learning during three intense days and nights. The ideas continue to grow in the MLOVE community beyond the castle walls that act as a catalyst to spark positive change,” says Harald Neidhardt, MLOVE founder and curator of the MLOVE ConFestival.

Among all the MLOVE love, a start-up competition pitted new businesses against each other. Finalists pitched to the MLOVE audience, and judges chose the winner. Berlin-based Booklet Mobile won the prize, with its solution for putting simple booklets onto mobile phones. The company won in a list of finalists that included London-based photo story app Slick Flick, location tagging app ToothTag, creative job board app Pistachio, and personal data management app Privowny. 

The zeitgeist theme gleaned from participants over the course of the event, was: “The positive future of society depends on the balance between humanity, technology and commerce”, according to MLOVE organisers.