MMA Addresses Best Practice Issues

The Mobile Marketing Association (MMA) recently held its Consumer Best Practices (CBP) Industry Forum in Denver, Colorado, hosting more than 140 delegates. The event was led by the MMAs Consumer Best Practices Committee, which is comprised of leading mobile operators, aggregators and content providers, and addressed topics that will be at the forefront of the industry for the coming year.
Topics of discussion at this years event included Multi-media Messaging (MMS); adult content and age verification; binary free content downloads; user-generated content and communities; marketing to children; location-based services; and compliance (monitoring and health measurement).

The MMA Consumer Best Practices Guidelines Committee is comprised of participants from the following member companies: Alltel Wireless, AT&T Mobility, Bango, Buongiorno S.p.A., Chapell & Associates, denuo Group (a Publicis Company), Jamster, Lavalife Mobile, Limbo Mobile, mBlox, Inc., MMA, MTV Networks, MX Telecom, NeuStar, Inc., Qmobile, Inc., SinglePoint, Sprint, Sybase 365, Telescope, Teligence, The Walt Disney Company, T-Mobile USA, Twistbox Entertainment, VeriSign, Inc. and Verizon Wireless.
The MMAs Consumer Best Practices Guidelines were published in December 2007 and are updated twice a year. The most recent version of the guidelines can be viewed here.