The MMA (Mobile Marketing Association) and Google will next week present results from a global research study into mobile marketing opportunities. 

The two organisations have partnered to conduct a global research study into mobile device use and how businesses can use the platform to engage their customers. 

The initial research results will be presented at the MMA Forum New York, on June 16-17. Additional data and insights will be unveiled over the course of the next few months, according to the researchers. 

“Our collaboration with Google is the latest example of the MMAs commitment to providing the industry with actionable research insights,” said Michael Becker, the MMAs North American managing director. “As the study shows, smartphones are used extensively by consumers and are a powerful new tool in engaging the marketplace. We look forward to working with Google to help mobile ecosystem members identify opportunities worldwide leveraging the results of this research.”

The research was conducted on behalf of Google by Ipsos GmbH and TNS Infratest, and will be presented by Owen Charlebois, global manager of advertising, marketing and media research at Google.

“A mobile user study of this scope is unprecedented and offers a truly global view of how smartphones are transforming the lives of individuals,” says Charlebois. “Further, it offers a valuable perspective on how marketers are adapting to the increasingly mobile world.”

Check back at Mobile Marketing Magazine next week to hear the results of the MMA and Googles presentation.