MMA Appoints Liberty

The Mobile Marketing Association (MMA) has appointed Liberty Marketing Communications as its EMEA PR agency. Liberty will provide the MMA with ongoing PR support for the EMEA region and begin its campaign with the launch of the MMAs EMEA chapter, which will be held in London later this month.   
The MMA is a global non-profit association stimulating the growth of mobile marketing across the world-wide and has appointed Liberty to lead its PR activities for the EMEA region. The MMAs mission is to establish standards and best practices for sustainable industry growth within the mobile marketing ecosystem. It has over 400 members representing over 40 countries. 
Since its inception, the MMA has differentiated itself via its membership base, which represents the entire mobile media value chain, including agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers.
Libertys reputation within the mobile market and its work within the industry makes it the perfect partner for our organisation says MMA Executive Director Laura Marriott. As we expand our operations world-wide, we are partnering with organisations who have a solid understanding of the mobile media marketplace.