The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony at the Mobile Marketing Forum in Los Angeles yesterday evening. The awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
The MMA, its members and the entire mobile marketing community come together each year to honour our industrys exemplary campaigns and remarkable leaders throughout the world, says Mike Wehrs, President and CEO of the MMA. We congratulate this years winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channels evolution in the years to come.
The MMA received hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications, including Mobile Marketing Magazine.
The 2009 MMA award winners, by category and region, are:
Mobile Display Campaign
North America
Pizza Hut iPhone App, Pizza Hut.
Central & Latin America
Trident Fresh, F.biz
Europe, Africa and Middle East
LMfootball.mobi, Livemobile
Soccer stars in your pocket, Mobiento
Asia Pacific
PUMA F WAN, Phonevalley
Global
The Virtual Zippo Lighter App, Moderati
Mobile Messaging Campaign
North America
Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
Central & Latin America
Carefree Mobile Campaign, pontomobi interactive
Europe, Africa and Middle East
Kraft Foods Turkey/Patos, Mobilera
Asia Pacific
Because We Can, The Hyperfactory
Global
Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell
Emerging Technology Campaign
North America
Pizza Hut iPhone App, Pizza Hut
Central & Latin America
Jeito Chiclets; Jeito Lhama, F.biz
Europe, Africa and Middle East
Fanta More Play, The Hyperfactory
Asia Pacific
Cadbury Be The Gorilla, The Hyperfactory
Multi-mobile Channel Campaign
North America
Rogers/Live Nation – Wireless Box Office, MyThum Interactive
Central & Latin America
ClubMovistar Mobile Loyalty Program, Movistar Chile, AndinaTech
Europe, Africa and Middle East
Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
Asia Pacific
Sony Quantum Code, AURA Interactive
Global
Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company 
Mobile Social Media Campaign
North America
Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
Europe, Africa and Middle East
The Fastest on Facebook, Mobile Dreams Factory
Asia Pacific
Sony Quantum Code, AURA Interactive
Cross-Media Integration Campaign
North America
UPS jobs – Problem Solved, UPS & TMP Worldwide
Central & Latin America
TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
Europe, Africa and Middle East
Who Killed Summer 09 (Vodafone Group), OMD Mobile
Asia Pacific
Go For It, Tribal DDB India
Global
Ad Council Thats Not Cool, R/GA
Best Mobile Campaign Overall: (three-way tie)
TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
Who Killed Summer 09 (Vodafone Group), OMD Mobile
The award winners for the 2009 MMA Industry Awards are:
Mobile Innovation: Creativity
SMS 2.0 – Changing the paradigm for Mobile Marketing, Rabarba Iletisim Hizmetleri
Mobile Innovation: Reach
Scorecenter, ESPN
Social Impact
Text ALIVE Mobile Donations, Mobile Accord
Award for Overall Excellence
Fanta Stealth Sound System, Ogilvy Advertising
The award winners for the 2009 MMA Academic awards are:
Academic of the Year Individual
Margherita Pagani, Bocconi University
Academic of the Year Institution
Ball State University, Ball State University
