MMA Awards Finalists Revealed

The Mobile Marketing Association (MMA) has announced the finalists for its Fifth Annual Global Mobile Marketing Awards. 
The MMA received hundreds of submissions in 12 categories from companies across the globe. Finalists are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications, including Mobile Marketing Magazine Editor, David Murphy.
The finalists for this years Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industrys best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond, says MMA CEO Mike Wehrs. As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honouring our industrys finest leaders and most successful campaigns.
The award finalists for the 2009 MMA Best Mobile Campaign, by category and region, are:

North America:

  • Mobile, The Walt Disney Company
  • Dockers iPhone Shake, OMD
  • Pizza Hut iPhone App, Pizza Hut

Central & Latin America:

  • Banorte movil, Mobext
  • Citron: Real Time Maintenance Stage Detector, Media Contacts, Mobext & Citron
  • Trident Fresh,

Europe, Africa and Middle East:

  • Coca-Cola Buvez-Bougez, Phonevalley
  • Coca-Cola's Tele2 Happy Hour, Mobiento & IUM
  •, Livemobile 
  • Soccer stars in your pocket, Mobiento

Asia Pacific:

  • Affles SMS2.0 faces its Moment of Truth, Mindshare India
  • Notorious BIG, The Hyperfactory
  • PUMA F WAN, Phonevalley


  • Drinkspiration by Absolut, Absolut Vodka (Developed by: apegroup/Great Works/24Hr)
  • Nokia Batman – The Dark Knight, 12snap Germany GmbH
  • The Virtual Zippo Lighter App, Moderati

North America:

  • Best Buy Product Information on Demand, MyThum Interative
  • Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
  • Text to Remember 9/11, Mobile Commons and September 11 Memorial & Museum

Central & Latin America:

  • Auto Racing SMS Advergame, Hanzo SA
  • Carefree Mobile Campaign, pontomobi interactive
  • The Mummy 3 DVD Promotion, 2ergo

Europe, Africa and Middle East:

  • Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece & Kingsford Charcoal, Powered by Mozes, Mozes
  • Kraft Foods Turkey/Patos, Mobilera
  • Turkey Love Bonus, Rabarba Iletisim Hizmetler

Asia Pacific:

  • Because We Can, The Hyperfactory
  • Pampers Hearts Club, Procter & Gamble Philippines
  • Quaker Oats Eat Well and Win SMS Promo, Pepsico International-Philippines


  • Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technologies
North America:

  • Ace Hardware Memorial Day Sale, Ace Hardware, Horizon Media & Mobile Posse
  • Groundbreaking LBA Trials Prove Effectiveness, Useful Networks
  • Pizza Hut iPhone App, Pizza Hut

Central & Latin America:

  • Bluetooth marketing at Pacaemb stadium,
  • Close Up Mobile Campaign, pontomobi interactive
  • Jeito Chiclets; Jeito Lhama,

Europe, Africa and Middle East:

  • Fanta More Play, The Hyperfactory
  • Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
  • Vodafone myCampaign, Vodafone D2

Asia Pacific:

  • Cadbury Be The Gorilla, The Hyperfactory
  • The MegaSim An advanced Device client working as a single discovery UI or SMS/USSD/Voice /GPRS and 3G services, The Hyperfactory
  • Transformers: Revenge of the Fallen, Aura Interactive

Multi-Mobile Channel
North America:

  • Rogers/Live Nation – Wireless Box Office, MyThum Interactive
  • Rogers/MTV Leak Live Tour, MyThum Interactive
  • The Bouncer iPhone App, Mobile Site and SMS Marketing Campaign, iLoop Mobile.

Central & Latin America:

  • ClubMovistar Mobile Loyalty Program, Movistar Chile, AndinaTech
  • Petrobras Brazil GP 2008,
  • Skol Beats 2008 Mobile Campaign, pontomobi interactive

Europe, Africa and Middle East:

  • Handy leer? Fanta her! (Need a top-up? Grab a Fanta!), YOC
  • Mini Mobile Dealer, Mobile Dreams Factory
  • Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri

Asia Pacific:

  • Selling Notebooks through Mobiles-A campaign for HP, Affle
  • Sony Quantum Code, AURA Interactive
  • The Car in my Pocket, Group M – Maxus


  • Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Social Media
North America:

  • Gap StyleMixer iPhone App, AKQA
  • Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
  • Toyota Matrix Dark Alley – Your Other You, The Hyperfactory

Europe, Africa and Middle East:

  • Garnier Seasons Greetings Generator, Mobile Dreams Factory
  • My 2009 Resolution, Mobile Dreams Factory
  • The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific:

  • KFC engages consumer on mobile Internet, Madhouse
  • Sony Quantum Code, Aura Interactive

Cross-Media Integration
North America:

  • Live A Little, A lot, Team One/Lexus
  • Sprint Win a Disney Vacation Sweepstakes, Vibes Media
  • UPS jobs-Problem Solved, UPS & TMP Worldwide

Central & Latin America:

  • Dobre o seu salrio,
  • Super game + Figurinha,
  • TIM Fathers Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa and Middle East:

  • Be Cheeky and Eat By The Face, Mobile One2One
  • Vodafone McLaren Mercedes App, OMD Mobile
  • Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific:

  • Go For It, Tribal DDB India
  • Honda Jazz Prodcasting, TELiBrahma Convergent Communications
  • The Olay mCoupon Campaign, P&G


  • Becks City Attach 2009, Shine
  • Pepsi Dear Mr. President, R/GA
  • Ad Council Thats Not Cool, R/GA

Best Mobile Campaign Overall

  • UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
  • Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
  • Who Killed Summer 09 (Vodafone Group), OMD Mobile
  • TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

2009 MMA Industry Awards
Innovation – Creativity:

  • SMS2.0 – Changing the paradigm for Mobile Marketing, Affle
  • SMS2.0 – Changing the paradigm for Mobile Marketing, Rabarba Iletisim Hizmetleri
  • The Fastest on Facebook, Mobile Dreams Factory

Innovation – Reach:

  • Save the Children Gaza ceasefire, Incentivated
  • Scorecenter, ESPN
  • The 100.000 treasure boxes, Mobile Dreams Factory

Social Impact:

  • Center for Community Change Mobile Action Network, Mobile Commons Inc; and the Center for Community Change
  • Earth Hour, The Hyperfactory
  • Text Alive Mobile Donations, Mobile Accord

MMA Award for Overall Excellence

  • Clickatell, Clickatell
  • comScore & the GSMA in partnership with UK Mobile Operators Telefonica O2, Vodafone, Orange, T-Mobile, and Three UK 
  • Fanta Stealth Sound System, Ogilvy Advertising

The award finalists for the 2009 MMA Academic awards are:


  • Tao (Tony) Gao, Northeastern University
  • Margherita Pagani, Bocconi University
  • Michael J. Becker, VP Strategy, iLoop Mobile  

The MMA will announce all award winners and recognize the finalists at
the Annual Global Awards dinner and ceremony on the evening of November
17 in Los Angeles.