The Mobile Marketing Association (MMA) has announced the addition of 33 new members, bringing its global membership to close to 600 member companies. This represents a growth rate of 350% in the past two years. The latest companies to join the MMA member roster include O2, MGM Grand and  Qwikker.
With a membership base representing some of the largest brands in the world, the MMA continues to lead in the development of guidelines and best practices to encourage the adoption of mobile marketing and ensure a positive consumer experience world-wide. The MMA notes that its Code of Conduct, Consumer Best Practices and Mobile Advertising Guidelines have helped to define the playing field for companies entering mobile marketing globally. 
Our MMA membership continues to proactively and collaboratively drive the adoption of the mobile channel world-wide, says MMA President, Laura Marriott. The MMA and its members have spent the last few years laying a solid foundation for growth and we look forward to making 2008 the year for mobile marketing globally. We are particularly excited about our launch in Latin America and look forward to bringing our experiences in the creation of a sustainable channel for mobile marketing to our newest region.
The MMA will be hosting its regular series of Mobile Marketing Forum (MMF) events around the world this year. The So Paulo Forum takes place on 26 March, the London event on 15 -16 April, the New York Forum on 10 11 June, and the San Diego event, including the MMA Awards ceremony, on 13 November.
A complete listing of all MMA members can be found at www.mmaglobal.com. For membership information, contact [email protected]