MMA Confirms Date For Latest Brand And Agency Briefing

The Mobile Marketing Association (MMA) has confirmed that its final Brand and Agency Briefing for 2010 will be hosted on Monday 1 November, at the Bloomberg Auditorium in Finsbury Square, London, UK. Arranged in conjunction with the International Association of Advertisers, the evening event will feature a host of high profile speakers, focusing on how to run profitable and effective international mobile marketing campaigns.

Speakers on the bill include Roy Lee, brand manager for IBM’s UK and Ireland activities; Adam Gerhart, world client leader, Mindshare London; and Marco De Rosa, interactive marketing manager for InterContinental Hotels Group’s Europe, Middle East and Africa (EMEA) activities. Registration will commence at 4.30pm, with the presentations and panel discussion scheduled for 5-7pm, to be followed by a wind-down, networking cocktails event, sponsored by AdMob and Bloomberg.
Paul Berney, MMA CMO and managing director for the association’s EMEA campaigns, comments: “This event follows an extremely successful MMA Forum EMEA and builds on our efforts to bring brands and agencies together to share their insights and experiences. We are very pleased to confirm these world renowned speakers from a number of different business sectors, to further demonstrate how leading brand agency thinkers are using the mobile channel as an integral part of the marketing mix.”
Those wishing to register for the event should contact Sally Harvey at: