MMA Consumer Insight Event is a Sell-Out

The Mobile Marketing Association’s (MMA) UK Council has announced a sell-out for its second Consumer Insight Briefing event, taking place at the IPA in London on Tuesday, 5 April.

Designed to further build the case for investment in mobile, the event will share a range of current consumer and market insight, featuring research from speakers from Orange, ComScore, GetJar, InMobi, Mindshare and TNS.

Topics for discussion includ the consumer perspective on mCommerce; improving the efficiency of advertising planning, buying and reporting; and what comes next, now that there’s an app for almost everything.

The event, sponsored by OpenMarket and GetJar, will also feature an interactive mobile campaign challenge, plus a panel session chaired by Mobile Marketing editor, David Murphy, followed by coffee and networking.

The next Consumer Insight Briefing, also sponsored by OpenMarket, will be held in late June. The MMAs next Brand & Agency Briefing, providing attendees with the opportunity to hear directly from leading brand and agency thinkers on their use of the mobile channelm is scheduled for 12 May. For more information, or to register for these and future events, email: sally.harvey@mmaglobal.com