The Mobile Marketing Association (MMA), which represents more than 400 companies across the entire mobile ecosystem, has announced the release of its third issue of The MMA International Journal of Mobile Marketing (MMA-IJMM). The MMA-IJMM provides educational information on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains articles from industry experts, thought leaders and global contributors to the mobile marketplace.
The MMA Academic Outreach Committee is led by Michael J. Becker of iLoop Mobile and Michael Hanley from Ball State Universit. It has member participation from Action Engine, ipsh!, Motricity, NeuStar, Northeastern University, TMP Directional Marketing and Zoove. The MMA-IJMM is published twice a year.
The IJMM is another tool that can be leveraged to understand the current global landscape and its opportunities, says Michael Hanley, Assistant Professor of Advertising at Ball State University and Co-chair of the MMA Academic Outreach Committee. The MMA Academic Outreach Committee has led the development of this issue of the journal, which includes contributions from some of the industrys most notable mobile marketing experts.
You can get more information on the journal, submit articles or buy a copy via the MMA website.