The Mobile Marketing Association (MMA) has launched an MMA Membership program specifically tailored for the affiliate marketer operating in the mobile space. The MMA Affiliate Member program has been created to benefit the Affiliate Marketers that follow the MMAs Consumer Best Practices and Global Code of Conduct, and simultaneously address the increasing instances of poor user experience that result from misleading advertising practices in premium Shortcode programs. By becoming an MMA Affiliate Member, companies agree to follow MMA guidelines outlined in the U.S. Consumer Best Practices and Global Code of Conduct, and in turn, receive industry recognition that they are both educated in, and agree to abide by, industry self-regulation guidelines published and maintained by the MMA.
MMA Affiliate Members benefit by receiving education in recent policy and self-regulatory decisions, insight into MMA initiatives and networking opportunities. Mobile operators, content providers and aggregators have a trusted pool of acquisition marketers educated in the industrys best practices. Consumers benefit from a dramatic reduction of misleading advertisements that do not comply with Consumer Best Practices.
In addition to the recent announcement that the MMA has incorporated Tier 1 US carrier  playbooks into the U.S. Consumer Best Practices document, the Affiliate Member program is part of a series of landmark initiatives that the MMA is launching to reduce the barriers to growth in the mobile marketing industry while enriching the consumer experience.
From inception, companies such as Mobile Messenger, VeriSign Messaging and Mobile Media, MX Telecom, PlayPhone, Cellfish Media and NextWeb Media have committed time, energy and support to the MMA Affiliate Members initiative.
The Affiliate Members program is the latest example of how the MMA identifies and proactively addresses issues that affect both consumers and the mobile channel opportunity, says MMA president and CEO, Mike Wehrs. This new program is a win-win because it means more individuals will follow MMA guidelines and best practices, benefitting the ecosystem, while consumers will be better protected from misleading advertising while interacting with their mobile device.
Theres more information about the new Affiliate Marketer membership, including registration and eligibility requirements, here.