MMA Launches DVD Series

The Mobile Marketing Association (MMA) has released the first DVD in its new series of educational tools, featuring content from the November 2008 Mobile Marketing Forum (MMF). The DVD is available for purchase by both members and non-members via the MMA website. The DVD costs $299 (205) for MMA members, $349 for non-members. Future DVDs produced through the MMAs partnership with will be announced as they are available.
The November 2008 MMF featured a variety of keynotes and case studies reviewing real-world campaigns from speakers representing agencies, brands, carriers and other members of the mobile marketing ecosystem from across the globe. Conference topics available on the first DVD include: Getting Started in Mobile Marketing: Opportunities and Challenges; How to Define Mobile Strategic Objectives Brand Awareness, Direct Response, Revenue Generation, Loyalty; and An Agencys Perspective on Mobile in a Digital Economy.
The new DVD series will continue to roll out throughout 2009, and will include case studies, whitepapers, video footage and other education content from the upcoming Mobile Marketing Forum events.
As the industrys leading voice in mobile marketing, the MMA is delivering another resource for the entire mobile marketing ecosystem, as well as those brands that are interested in researching the mobile channel for reaching their core audience, says MMA President and CEO, Mike Wehrs. This DVD series will provide educational content, as well as highlights from MMA events and other resources that will continue to provide insight into the industry at large.