MMA Launches German Arm

The Mobile Marketing Association (MMA) and the German Federal Association for the Digital Economys mobile division, the BVDW Section Mobile, have announced the launch of MMA Germany as the next phase of their partnership.
MMA Germany has been established to further advance the mobile advertising and marketing industry in the country, through local participation from industry stakeholders. It is also intended to drive the adoption of global standards, best practices and guidelines, as well as the further education of brands and agencies on the mobile opportunity. The partnership with BVDW offers members of both organizations a greater set of benefits from the increased range and depth of resources and market experience, as well as greater scope for future projects and events.
Bringing together both existing MMA and BVDW Section Mobile members, the new council counts 44 founders and anticipates doubling this in the next two years. Members will benefit from association with both the MMA and BVDW at no extra fee, creating a large network of industry contacts with whom to explore market opportunities, share skills, research and knowledge and find new business openings. Additionally, BVDW Section Mobile members will have the opportunity to upgrade their membership to the regional or global level, providing access to MMAs global scope.
One of the first educational and networking opportunities is years only European Mobile Marketing Forum, which opened today in Berlin, bringing together 12 of the worlds leading brand names, as well as agencies, operators, content providers and entertainment and media companies to share new ideas and discuss real world mobile marketing.
The German Local Council represents the MMAs second phase of growth in Germany after establishing a strategic partnership with BVDW Section Mobile in April 2007, and further cements the two bodies already close working relationship.
Germany represents a major mobile market both in Europe and worldwide, and as a result, it is an important area of focus for the MMA, says MMA President and CEO, Mike Wehrs. The work that the MMA and BVDW Section Mobile have done so far in introducing and popularizing best practices and usage guidelines has been essential. The establishment of MMA Germany is the most recent example of the MMA creating Local Councils as a means to both support the growth of mobile marketing on a national basis and ensure delivery of benefits to members. We are now looking forward to working more closely with brands and agencies in Germany to make the path to mobile campaign implementation as easy and straightforward as possible.
For information on how to participate in MMA Germany please contact the MMA membership team at: membership@mmaglobal.com