The Mobile Marketing Association (MMA) has announced the publication of its Mobile Banking Overview, an educational resource designed to provide analysis of the marketing opportunities and attributes that the mobile channel offers for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel.
The overview is the result of ongoing member collaboration with the MMA North America Mobile Banking Sub-committee of the MMA Global Mobile Commerce Committee. The Mobile Banking Overview includes participation from the following MMA Mobile Banking Sub-committee member companies: Acuity Mobile, AT&T Mobility, CellTrust Corporation, Fidelity Investments, Silverback Media, Sprint, VeriSign, Inc., Verizon Wireless, Virgin Mobile, USA and Washington State Employees Credit Union.
As mobile commerce becomes more secure, we will see a paradigm shift in the way people do their banking, says Sean Moshir, CEO of CellTrust and Mobile Banking Sub-committee Co-Chair at the MMA. We believe that mobile banking will parallel the Internet era in many aspects, leading consumers and financial institutions alike to become more comfortable with mobile transactions.
The MMA also published an updated version of its Mobile Advertising Overview earlier this week. Initially made available in April 2008, the publication is designed to help educate those new to the mobile advertising industry, providing an overview of the mobile media channels available to advertisers today, and outlining the benefits and considerations to optimize campaign effectiveness and strengthen consumer satisfaction. The Mobile Banking and Mobile Advertising Overviews are part of the array of industry research, educational tools and guidelines that the MMA has created in collaboration with its members to help drive the adoption of mobile marketing globally.
You can download the Mobile Banking Overview here. And the updated Mobile Advertising Overview here.