The Mobile Marketing Association (MMA) has announced the launch of MMA Turkiye, headed by two elected co-Chairs: Sukru Dincer, ALGiDA Marketing Director at Unilever, the first brand marketer to be elected as a local council co-Chair; and Elvin Altun, Mobile Marketing Project Manager at Turkcell. The objective of the local council is to foster the burgeoning mobile marketing industry in Turkey through local participation from industry stakeholders, driving the early integration of global standards and industry guidelines across the mobile channel in the country and providing a powerful platform for knowledge sharing.
More and more brands are executing mobile campaigns because of the huge return on investment it offers, says Dincer. Mobile marketing offers personalised and direct interaction with consumers, which is a very exciting prospect for brands, Im honoured to be part of the MMA Turkiye team assigned with driving the growth of this channel and helping mobile to flourish in Turkey.
The Co-Chairs will work closely with the European Board of Directors and MMA Managing Director for Europe Paul Berney to determine in-country strategy and local priorities.
The rapid growth of mobile in Turkey and the eagerness of local brands and agencies to adopt mobile as an integral aspect of the marketing mix has been the driving force behind the launch of MMA Turkiye, says Berney. The overwhelming Turkish participation at our recent Mobile Marketing Forum in Berlin is testament the countrys vision and enthusiasm for mobile. Through our local presence, we aim to provide the tools and global expertise to help guide brands and agencies in Turkey to deliver effective mobile marketing campaigns with international skill and local know-how.
MMA Turkiye boasts 27 founding member companies and anticipates doubling this in the next 12 months. The council is the second to be established in Europe this year following the launch of MMA Germany at the Mobile Marketing Forum in September.