The Mobile Marketing Association (MMA) has announced a relaunch and a rebrand, with a new logo and mission statement: “To accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.” The MMA said it believes this new mission better reflects the changes in the industry and serves its wide range of members.

The MMA has also appointed John Costello, president, global marketing and innovation, Dunkin’ Brands, as the new chairman of its global Board of directors at the opening of the association’s New York Education Forum in New York City.

“As mobile becomes the primary screen for many consumers, I am very excited to work with the MMA team to further lead the growth of mobile marketing,” said Costello. “Dunkin’ Brands is committed to being a leader in innovation and using digital and mobile technology to further engage our guests and drive sales at our restaurants. I am delighted to join the MMA Board to remain at the forefront of how mobile is driving the innovation of marketing.”

Costello joined Dunkin Brands in 2009 and serves as the company’s president of global marketing and innovation. He was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 50 Marketers by Adweek, one of the top CMO Officers by the CMO Club, and was elected to the Retail Advertising Hall of Fame. He has also served as chairman of the Association of National Advertisers (ANA) and The Advertising Council.