The Mobile Marketing Association (MMA) has announced a restructuring of the organization, in which its four operating regions – Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America – will be transformed into business units. As part of this shift, the roles and responsibilities of Managing Directors in these regions will expand to better address regional and local needs, and ensure global scalability.
Managing Directors will continue to foster strong member communities, launch new in-country local councils and perform MMA Forum events with full profit & loss responsibility, while overseeing adherence to the MMAs Consumer Best Practices (CBPs) guidelines. 
The MMA says that these expanded responsibilities guarantee the business units will operate according to its vision, maintain consistency, and encourage the exchange of success cases and best practices across the globe. In addition to Paul Berney in EMEA, Rohit Dadwal will assume the role of Managing Director, APAC, while Michael Becker will becomes Managing Director, North America Branch. The managing directors will report to the MMAs interim CEO, Federico Pisani Massamormile. He says:
The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of geographic specificity to how the organization operates. Each of the managing directors will assume financial management for their respective regions, enabling greater flexibility to achieve their business goals.
In conjunction with the restructuring, the MMA has engaged executive search firm Diversified Search Ray & Berndtson continues to pursue a new CEO for the organization.