MMA Reveals 2008 Forum Line-up

The Mobile Marketing Association (MMA) has announced details of its Mobile Marketing Forum series for 2008, which spans seven events on four continents. Already a popular event in North America, Europe and Asia Pacific, 2008 adds Latin America to the agenda as the region picks up momentum in mobile marketing. The MMA has also announced a partnership with Informa Telecoms & Media as the associations event logistics partner.
The first Forum will be held on 26 March in So Paulo, Brazil. Current corporate sponsors for the event include Jinny Software, MobX, Microsoft (MSN Mobile) and Yahoo! as well as publication and association sponsors, which include Mobile Marketing Magazine.
Subsequent events will be held in London in April; in New York in June; in Latin America in September 2008, and in San Diego in November. There will also be another Forum in Latin America in September and another European Forum in October, the exact location of each still to be decided. There will also be an Asia Pacific Forum in Q4, 2008.
The MMA notes that with over 2.6 billion mobile devices worldwide, mobile is poised to become the first screen, the most widely utilised media channel in the world. For those new to mobile, the Mobile Marketing Forums provides the opportunity to learn how to effectively engage the mobile channel. For companies who have successfully deployed campaigns, the Forum events provide opportunities to expand the existing knowledge base. The Mobile Marketing Forum brings together industry leaders and experts from around the globe to share their knowledge on how to leverage the mobile channel.
The Mobile Marketing Forum event is the only event of its kind to focus exclusively on how to engage the mobile channel, says MMA President, Laura Marriott. The MMF has become the place to be, regardless of your level of expertise, and features a whos who of the industrys leaders,
Theres more information on the Mobile marketing Forum events here.