The Mobile Marketing Association (MMA) has announced the finalists for its Fourth Annual Global Mobile Marketing Awards. The awards will be presented at the Annual Global Awards dinner and ceremony on 13 November in San Diego, concluding the MMAs Mobile Marketing Forum.
The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee, comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications, including Mobile Marketing Magazine.
The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures, says MMA President, Laura Marriott. The increase in submissions from brands and agencies this year, as well as new applications from APAC and LATAM make this a truly global awards program. We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.
The 2008 MMA awards finalists are:
Best Use of Mobile Marketing, Branding:
APAC
Group M Media India – Nokia E66 & Nokia E 71 Launch
OgilvyOne Worldwide Hong Kong – Guinness Passport to Greatness
TigerSpike – Virgin Festival Buddy, Virgin Mobile Music Festival 2008
EMEA
BBH (Bartle Bogle Hegarty) – Lynx Get In There mobile tools
BBH – Cippis Trump Selecta!
Mobile Dreams Factory – LA FBRICA DE LA FELICIDAD
LATAM
Okto Tecnologia e Servios de Informtica – Happiness Factory
Pontomobi Interactive – Center Norte Christmas
Unilever, F.biz, Nokia Interactive Advertising – Unilever Seda Teens Shampoo Mobile Marketing Campaign
North America
Anheuser-Busch – Apology Bot 3000
AT&T – AT&T and Rock the Vote Go Mobile
Golden Gekko S.L. – Absolut Drinks in Your Mobile
Best Use of Mobile Marketing, Cross-Media Integration:
APAC
AURA Interactive – Paramount Pictures BlueZone campaign
Madhouse Inc – Nike Zoom Mobile Marketing Campaign in China
The Hyperfactory – United Nations Voices Campaign
EMEA
Mobiento and Initiative Universal Media – Snickers Peanut Power
Mobile Dreams Factory – TIENES UN PLAN
Mobilera Turkey & Mindshare Turkey/NIKE Football Campaign Take it to the Next Level
LATAM
Mobext Brazil, Media Contacts Brazil and Citron – Delivering Geo-Target Information
Pontomobi Interactive – MOVE
QuickMedia – Pasalo de dedo en dedo
North America
ABC.com – The Oscars Mobile program
HipCricket – TXT4Dummies
The Hyperfactory – Peyton Mannings Priceless Pep Talks
Best Use of Mobile Marketing, Direct Response:
APAC
AURA Interactive – Hoyts BlueZone Network
GroupM Media India – The New HSBC Premier Mobile Handset
The Hyperfactory – United Nations Voices Campaign
EMEA
Incentivated – Bookstart DRTV Campaign
Mobile Dreams Factory – Voice Push
YOC AG and Kraft Foods – Jacobs 3fr1/2fr1
North America
Cellfire Inc. and Kroger – Cellfire Mobile Grocery Coupons
MGM Grand, Las Vegas – MGM Grand, Mobile Data Acquisition
Walmart, Kraft Foods, AT&T, and Single Touch Systems – #MEALS
Best Use of Mobile Marketing, Product/Services Launch:
APAC
Bharti Airtel – iPhone Launch on Airtel
FarEasTone Telecommunication Co – Mobile Advertising Campaign: The Unrestrained Spirit
The Hyperfactory, Nike T90 – Kick Off Launch in 3D Augmented Reality on Mobile 
EMEA
iconmobile GmbH – BMW VideoCall
Mobile Dreams Factory – Information in Your Phone
AKQA – Nike PHOTOiD
LATAM
F.biz – Seda Teens
Pontomobi Interactive – One Missed Call
Pontomobi Interactive – Reach One
North America
Edelman Mobile – Dove Fresh Takes
Incentivated – Jaguar Cars NA, Jaguar XF Launch Campaign
Kadoink – Jason Mraz Mobile Album Premier
Best Use of Mobile Marketing, Promotion:
APAC
AURA Interactive – Paramount Pictures BlueZone campaign
Wolfpac Mobile – Coffee-Mate Challenge
Wolfpac Mobile – NESCAFE 3in1 Decode Promo
EMEA
Aerodeon Show Your Emotions!
Electric Agency, Coca-Cola Eurocup 2008 What Happened to the Ball?
Mobile Dreams Factory, – IDRINKS
LATAM
HANZO SA, – HANZO Online Mobile Marketing Campaigning
Mobext, – Adidas Fairplay
Pontomobi Interactive – Besni in cinemas
North America
Valassis 1-to-1 Solutions and IKEA – IKEA Catalog Find It Mobile Sweepstakes
Limbo – Verizon Wirelesss The Fight For Gotham City Promotion
The Weather Channel Mobile – Mobile Month
Best Use of Mobile Marketing, Relationship-Building:
APAC
AURA Interactive – Hoyts BlueZone Network
GroupM Media India, Pepsi Youngistaan: A New Cult for Youth!
TigerSpike – Mobile Warnie, VB Summer of Spin
EMEA
Mobile Dreams Factory – IDRINKS
OMD International and Vodafone – Vodafone Mobile: Football
R/GA – Nokia Urbanista Diaries
North America
CellTrust Corp. – Harlem Case Study
Edelman Mobile – Dove Fresh Takes
Obama for America – Obama for America Mobile
Innovation:
EMEA
Ad Infuse, Strongbow – Turning Virtual Pints into Reality
AKQA – Nike PHOTOiD
Praekelt Foundation – TxtAlert
North America
Cellfire Inc. – Cellfire Mobile Grocery Coupons
Polo Ralph Lauren, Mobile Commerce – Two-dimensional barcodes
Rhythm NewMedia – vSNAX Videos
Innovation for Creativity in Media:
Mobile Dreams Factory – Aplicacion Native Para iPod
Mobile Dreams Factory – Information in Your Phone
Mobile Dreams Factory – The Party Project
Innovation for Creativity in Technology:
EMEA
Mobile Dreams Factory & Vodafone – Vodafone Club2020
Mobile Dreams Factory – IDRINKS
R/GA – Nokia Urbanista Diaries
North America
Macrovision/TVGuide – Dynamic mobile ad-network for publishers
Mobile Accord, Inc. Keep a Child Alive Mobile Donation Campaign
R/GA – Nike Basketball Ballers Network
The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards on the night. Regional award winners will be eligible to win the Global awards for their category. These will also be presented at the awards ceremony.
