The Mobile Marketing Association has announced the finalists for its Sixth Annual Global Mobile Marketing Awards. The winners will be announced at its Annual Global Awards dinner and ceremony, which will be held on the evening of 17 November at The Beverly Hilton in Los Angeles at the end of the US Mobile Marketing Forum.

The 2010 finalists, by category and region, are:

Best Use of Mobile Marketing – Branding (APAC)
Affle India – Sports Sponsorship Goes Mobile
TELiBrahma Convergent Communications – Not another case of LOST entity

Best Use of Mobile Marketing – Branding (EMEA)
Aerodeon – Ruffles Goller Cepte Campaign
MOBILE DREAMS FACTORY & CLANMO – 2010 IKEA Interactive Catalogue
Yodel Digital – Jobsite 2010  mobile pre-roll

Best Use of Mobile Marketing – Branding (LATAM)
Bluemessaging – SMS Cinema Guide
Future Group – Nestlé Receitas
Navteq Media Solutions – Knorr Mobile Application

Best Use of Mobile Marketing – Branding (N. America)
Crispin Porter + Bogusky – BK Kings Phone
PHD – HBO – True Blood Season 3
R/GA – Walmart iPhone App

Best Use of Mobile Marketing – Cross-Media Integration (APAC)
Madhouse – Pepsi Music Revolutionary on Mobile
Mindshare – Used Mobile – Saved Paper
TELiBrahma Convergent Communications – Free on demand video delivery

Best Use of Mobile Marketing – Cross-Media Integration (EMEA)
Mobilera, Mindshare – Cornetto Multiplayer Interactive Wall Projection Mapping Game
Mobitainment South Africa – Surf Pick a Box
SilverstoneCIS – S. African Government Communication 2010 for South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Best Use of Mobile Marketing – Cross-Media Integration (LATAM)
Gazeta do Povo newspaper/HANZO  – O Copo Do Mundo e Nosso World Cup
Queen Mob – Follow The Queen
QuickMedia Digital Agency – One Last Cheer

Best Use of Mobile Marketing – Cross-Media Integration (N. America)
American Red Cross – Text ‘Haiti”’ to 90999
Bravo – Top Chef Interactive Experience
OMD – Dockers, DraftFCB for Shazam It

Best Use of Mobile Marketing – Direct Response (APAC)
Cherrypicks – HKTDC 720 Mobile Marketing Innovation
Mindshare India – Pepsi: The Game
POCKETvouchers – Tui Blond Lager Sampling Campaign

Best Use of Mobile Marketing – Direct Response (EMEA)
Akbank T.A.? – Akbank T.A.?
Mobitainment S. Africa – Surf Pick a Box
Rabarba Digital Ad Agency – Lipton: The Woman Who Knows Everything

Best Use of Mobile Marketing – Direct Response (LATAM)
ADDCEL – Mobile Platform for Governor Candidate
Inalambria – Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Direct Response (N. America)
MobiTV – MobiTV
MS&LGroup, Maurices – Maurices Mobile Style Club
Point Reach – Bing for Mobile

Best Use of Mobile Marketing – Product/Services Launch (APAC)
The Hyperfactory – Clinique 3-Step Product Launch & Sampling Campaign
Maxus India – Nokia Music Store
Mindshare – Unleashing the Figo in Style!

Best Use of Mobile Marketing – Product/Services Launch (EMEA)
Aerodeon – Doritos Do Me A Flavor Campaign
Aerodeon – Ruffles Goller Cepte Campaign
Mr. Price Group Financial Services – Mr. Price Group Financial Services

Best Use of Mobile Marketing – Product/Services Launch (LATAM)
Future Group – Nestlé Receitas
Grupo Pontomobi – Dove Men+Care Sampling Machine

Best Use of Mobile Marketing – Product/Services Launch (N. America)
Hipcricket – Hipcricket
The Hyperfactory – Trojan: Fire & Ice
R/GA – Nike Boom

Best Use of Mobile Marketing – Promotion (APAC)
Iconmobile – The North Face Red Flag Campaign

Best Use of Mobile Marketing – Promotion (EMEA)
Coca-Cola Great Britain – Gimme Credit: Every Pack Gets 50p Mobile Credit
Mobiento and McCann Norway – Enlighten yourself
Rabarba Digital Ad Agency – Pepsi: Drink Pepsi Talk Free

Best Use of Mobile Marketing – Promotion (LATAM)
Future Group – Nestlé Receitas
Grupo Pontomobi – Hiperidolo Promotion
Inalambria – Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Promotion (N. America)
Appssavvy – Powermat on MyTown
AT&T – 2010 AT&T Cotton Bowl Classic Mosaic
Molson Coors Canada, MyThum Interactive – Molson Canadian Seize the Summer

Best Use of Mobile Marketing – Relationship Building (APAC)
Cherrypicks – MTR Mobile iPhone Application Campaign
Mindshare India – Thadani India says “My heart is healthy or at least I know if it’s not”

Best Use of Mobile Marketing – Relationship Building (EMEA)
conVISUAL – Vodafone CallYa & Win Campaign
Mr. Price Group Financial Services
Mobext Spain and Turespaña – iSpain

Best Use of Mobile Marketing – Relationship Building (LATAM)
AndinaTech – Mobile Survey Platform: Collecting Data for Excellence Purposes
Esporte Interativo, Hanzo – Soccer Manager SMS
Future Group – Nestlé Receitas

Best Use of Mobile Marketing – Relationship Building (N. America)
Maritz Canada – Make Friends With BlackBerry
Molson Coors Canada, MyThurm Interactive – Molson Insider Program
The Orange County Transportation Authority – Text4Next

Innovation (APAC)
Aircel Ltd – Aircel Pocket Internet
Clearhub – ringEmail push Unified Mobility Suite
NAVTEQ Media Solutions – Pioneering Location Aware Mobile Ad Drives Consumers to Point of Purchase

Innovation (EMEA)
Auto Trader Mobile – Auto Trader Mobile
The Hyperfactory – Intel Work Smarter UK
Mobilera – Cornetto Multiplayer Interactive Wall Projection Mapping Game

Innovation (LATAM)
F.biz – LUX: My Screen
F.biz and Navteq Media Solutions – Nokia Ad
Ginga Mobile – Carefree

Innovation (N. America)
Atimi Software – Vancouver Canucks App for iPhone & BlackBerry
ChaCha – ChaChas Mobile Advertising Platform
The Hyperfactory – Intel Work Smarter USA

Social Impact
Mobile Accord – mGive
Mobile Giving Foundation – Mobile Giving and Haiti
Praekelt Foundation – Young Africa Live

Academic of the Year
Alcatel-Lucent – Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study
Dr. Ramin Vatanparast of Helsinki University of Technology
Juliane Wagner of Kings College London

“The finalists for this year’s Global MMA Awards have raised the bar for innovation, reach and effectiveness in the mobile channel,” says Paul Berney, CMO and managing director of EMEA for the MMA. “Their successes are models that brands, agencies and other mobile marketing professionals can look to for inspiration and insights.”

There’s more information about the Annual Global Awards dinner and ceremony here