The Mobile Marketing Association (MMA)  has revealed that it has gained 28 new members since February. The new members come from all segments of the mobile marketing industry, from brands looking to incorporate mobile into their marketing strategies to agencies, mobile service and technology providers. The new member companies also represent a diverse geographical range, from South Africa, Brazil, Argentina and Indonesia to Europe and North America. They include Omniture, Sony Pictures Entertainment, and Synovate.
The solid month to month growth that weve seen serves to demonstrate the desire of all involved in deploying mobile marketing strategies to play an active role in how the industry evolves, and that mobile continues gaining global recognition, says MMA President and CEO Mike Wehrs. The increase in members from our Middle Eastern, South American and Asia-Pacific regions is also testament to the MMAs global reach.
The MMA has been busy so far in 2009, publishing Consumer Best Practices for the Brazilian market, launching the educational Brand and Agency Briefing series in London, and brokering the incorporation of North Americas top four wireless operators mobile marketing guidelines within the MMAs best practices. The MMA has also recently completed its Mobile Marketing Forum (MMF) in Sao Paulo, with a new addition to the MMF series coming up in Singapore on 28 and 29 April. 
Designed to support the MMAs growing member base in the region, the event will examine the future of mobile marketing in Asia, with a special focus on Visual Code Marketing and Advertising. Co-organized by the Singapore Infocomm Technology Federation (SiTF) and supported by the International Development Association (IDA), the event will, for the first time in the forum's history, be offered as a live, interactive broadcast for those unable to travel to Singapore. The live stream, offered through a partnership with bnetTV, can be accessed here. Other events in the MMF series are planned for New York in June and Berlin in September. Theres more information on the Mobile Marketing Forum events here. And you can get more information about joining ther MMA by emailing: mma@mmaglobal.com