The Mobile Marketing Association (MMA) has announced the launch of its India Local Council to serve the growing needs of the mobile marketing communities in the country. The Council will bring together the entire mobile ecosystem, including carriers, application developers, brands, agencies and other influencers to drive a range of programmes aimed at creating a professional and sustainable mobile marketing industry in India.
The Indian mobile market is growing at a staggering rate, says Rohit Dadwal, Managing Director, MMA Asia Pacific. Over 380 million people in the country now own mobile phones, representing a significant opportunity for operators. With mobile penetration and adoption reaching a critical mass, it is only natural that the mobile experience is now about enriching content and media with the convenience of converged services. The India Local Council is poised to lead the implementation of guidelines and best practices and to drive awareness and networking initiatives in one of the worlds most vibrant mobile economies.”
The MMA India Local Council membership currently includes representation from 34 leading organisations in the field, including Admob, Coca-Cola, Google, Group M, Hungama, Microsoft, mKhoj, Nokia, Reuters, Vodafone, Velti and Yahoo! India.
Some of the immediate priorities for the Council are to increase the adoption of existing MMA Best Practices and Guidelines and recommend adaptation for local market conditions where appropriate; to escalate the evangelism and promotion of mobile as an important marketing medium for Indian brand managers and advertising agencies; to educate and network with telcos, brands, agencies and journalists; and to build metrics and create mobile marketing and advertising tools for the industry.
The India Local Council will be headed by two elected co-Chairs who will also be a part of the MMA Regional Leadership Committee, the collaborating body across the Asia Pacific region. They will work closely with the Regional Board of Directors to determine strategy and priorities.
Anyone who needs information on how to participate in the Local Council in India should send an email to: membership@mmaglobal.com